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Fred Offers the Following
Seminars for Real Estate
Brokers and Managers:
The Consulting, Coaching and Training Division of Fred Peterson Enterprises can help brokers and managers define the questions that lead to the best business solutions for career success. With the right answers you can have a successful career, and maintain a balance
with the other important priorities in your life.
CUSTOMIZED CONSULTING
Fred Peterson will help your company achieve the next level
of success by working with you and your leadership team to
develop topic appropriate workshops for your organization.
Individualized consultations are conducted with Brokers and
General Managers in the following areas:
• Mergers & Acquisitions
• Strategic Planning
• "Compensation Planning"
• Specialized Management Training
THE MANAGEMENT SERIES TRAINING
This program focuses on Broker/Owners, General Managers
& Sales Managers. Each session builds on the previous one,
yet each can stand on its own.
___1. Strategies for Profit
_____This executive level module is designed for
_____Broker/Owners and General Managers and focuses on
_____long term growth and planning issues, with the goal of
_____creating a "business worth having." The major areas
_____of focus during this module are:
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"I have invited Fred to speak
at several of our events. Fred
reliably delivers rich,
interesting, and beneficial
content to help our brokers
and agents through the
changed markets."
Adam Contos
Regional Director
RE/MAX of
California & Hawaii, Inc.
"Fred Peterson has an
engaging and direct teaching
style. His knowledge of his
subject, the industry, and how
to reach real estate agents and
help them grow professionally
is exceptional. His classes
have consistently received
well-deserved high marks."
Colleen Badagliacco
2006-2007 President of the
California Assn. of Realtors |
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_____• Long term strategic objectives
_____• Forecasting and targeting areas of opportunity
_____• Business Planning and Implementation
_____• Budgeting
_____• Compensation Planning
_____• Creating your Management Team
_____• Mergers and Acquisitions
_____• Risk Management
_____• Creating an "Exit Strategy"
___2. The Principles of Sales Management
_____This program is all about effective recruiting, retention and development of quality sales
_____team. Particular emphasis is placed on implementing systems and developing skills
_____ necessary to accomplishing the task. The major areas of focus during this module are:
_____• Understanding the recruiting "process"
_____• Implementing systems to target and attract the right associate
_____• Developing a recruiting business plan
_____• Role playing the recruiting interview
_____• Running quality business meetings
___3. The Art of Leadership
_____This session focuses on understanding our basic leadership style and identifying the
_____individual strengths and weaknesses of that style. Particular emphasis is placed on
_____ enhancing interpersonal skills, so that we can more effectively attract, hire and positively
_____ impact the profit potential of associates. The major areas of focus during this module are:
_____• Using DISC profile reports to better understand our individual leadership styles
_____• Understanding and adapting the "situational leadership" model
_____• Enhancing communication skills
_____• Learning to implement the "coaching process"
For more information call 818-914-4730 |
"I came to learn how to
manage my own agents,
however I got so much more!
I now feel confident that I have
the tools necessary to recruit professional Realtors on
my own! You rock Fred!"
Tracy Stallings
RE/MAX Real Estate Specialists
"Fred is one of the most knowledgeable instructors
that I have had the opportunity
to listen to. As a Broker/Owner
for over 20 years, I have
listened to hundreds of real
estate teachers. Mr. Peterson is
one of the very best, if not
the best. His knowledge,
delivery and poise are much
more than I expected."
Dick Dahler
All Nations Realty |
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